Auragin Ginseng | Brand Commercial
The Korean ginseng harvest is not just an annual agricultural event; it is a celebration of heritage and a testament to the rich history of Korean culture. As the summer heat subsides and autumn paints the landscape in vibrant hues, farmers across Korea eagerly prepare for the harvest season. Traditionally grown in the fertile regions of Geumsan, Buyeo, and Gyeongju, Korean ginseng requires meticulous care and attention throughout its growth cycle. Moktan, a video production company in Seoul, headed out to the Korean countryside to film this stunning and commercially successful brand campaign for ginseng manufacturers, Auragin.
A still frame from the final video production
With its renowned medicinal properties, this prized root has become an integral part of traditional Korean medicine. As farmers gather to harvest the ginseng, they meticulously unearth each root with great reverence, skillfully maintaining the delicate balance between preserving the plant's quality and nurturing its continued growth. As a video production company in Seoul, we relished the chance to get out of the city and capture some of the beauty of the Gangwon-do region. Very few video production companies in Korea get this kind of opportunity so we were very grateful for the chance to film a rare and special harvest like this harvest.
A portrait captured during the shoot
Ginseng production goes back many generations in Korea
In today's highly competitive market, health supplement companies are constantly seeking innovative ways to stand out from the crowd and capture the attention of potential customers. While traditional advertising methods are effective to some extent, the power of video cannot be understated. Health supplement companies must prioritise creating beautiful and informative videos to effectively promote their products and engage their target audience. Moktan's video creation service is perfect for this type of work, both in Korea and globally.
Some of the ginseng farmers featured in the film at work
Auragin offers farm-to-bottle service
First and foremost, a beautiful and well-executed video has the ability to captivate viewers. In a time when attention spans are diminishing, it is crucial for health supplement companies to create content that instantly grabs attention and keeps viewers engaged. A visually appealing video, combined with enticing graphics and appealing aesthetics, has a greater chance of retaining the interest of potential customers.
Moreover, an informative video allows health supplement companies to convey their message in a concise and impactful manner. Videos provide an opportunity to educate viewers about the benefits, ingredients, and processes behind their products. By presenting this information in an engaging and visually stimulating format, companies can effectively communicate the value of their health supplements to potential customers.
Above: Three slow-motion shots captured during the large harvest of world-class ginseng
Watch the final video creation here.