Behind-the-Scenes on a Product Commercial


Shooting product commercials requires a meticulous approach to visually convey a brand's message effectively. At MOKTAN PRODUCTIONS, we understand the importance of capturing the essence of a product and translating its unique selling points into compelling visual narratives. Our team of seasoned professionals utilizes top-notch equipment and innovative techniques to bring each product to life on screen. From conceptualization to final edits, we work closely with our clients to ensure that the commercial accurately reflects the product's identity and resonates with the target audience. Trust us to deliver top-quality product commercials that elevate your brand and drive results.

The main talent in the film running through their lines before the we rolled

 

For our product for Ad Antic, our crew faced a significant challenge as we geared up for a tight two-day schedule. The limited timeframe posed logistical and technical hurdles that required careful planning and execution. From coordinating equipment setup to managing locations and talent, every minute detail had to be meticulously organised to ensure a smooth production process. With time constraints looming overhead, our team had to work efficiently and effectively to capture the desired footage while maintaining the high standards of quality our clients expect. Despite the pressures of a condensed timeline, our experienced crew was well-prepared to tackle these obstacles head-on and deliveedr exceptional results that exceeded our client expectations.

Our team prepping a shot between takes

 

Pre-driving shots with our main talent

Our crew at MOKTAN PRODUCTIONS ensured the safety of all involved during the filming with the Lotus sports car by implementing a range of meticulous safety measures. From securing the filming location to conducting thorough vehicle inspections, every precaution was taken to mitigate any potential risks. Despite the challenges posed by working with a high-performance vehicle, our team's expertise and attention to detail allowed us to capture breathtaking shots that showcased the sleek design and power of the Lotus sports car in a way that fed well into the overall brand story.

During the shoot, we had the pleasure of working with a dog, adding an exciting element to our production. When working with animals, it is crucial to prioritize their safety and well-being. First and foremost, ensuring that the environment is safe and suitable for the animal is essential. Additionally, having a trained handler present can help manage the animal and ensure they are comfortable throughout the shoot. Providing breaks, water, and a quiet space for the animal to rest are also important considerations. By taking these necessary precautions and being sensitive to the needs of our furry co-stars, we can create a successful and harmonious filming experience.

Taking care to keep our star happy!

One of the shots in the film with our pup performer

 

Check out the full film here.

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