Dyson x Edisen Agency: Campaign Film in Korea

In 2021, Dyson commissioned Moktan as a video production company in Korea in conjunction with the global media company, Edisen, to create a film for their promotional campaign to launch the Dyson Supersonic Hair Dryer in South Korea.

This project required very detailed planning and precision in its execution in order to create the distinctive and specific look Dyson wanted. We discussed this a lot with the client in advance to make sure we captured exactly what they wanted and to ensure we maintained the brand image and style that runs throughout their global campaigns.

Our window for production was very tight and bringing all the moving parts together in time was key in the successful completion of this project. Luckily our team pulled together and we were able to deliver images which really pleased the client.

The Edisen Korea team were fantastic to work with as always and we are very grateful to them for all their help and support in realising the creative vision.

To see the full film, click here!