Hugo Boss x Lee Min-ho Campaign

Aside from our work as a video production company here in Korea, Moktan also provides additional photography work on various projects. In early 2023, we handled the photography coverage of the rollout of a new campaign featuring actor Lee Min-Ho for the world-famous fashion house, Hugo Boss.

In order to create visually striking images and to prevent revealing the identities of bystanders on the street who might not wish to be shot, we employed longer exposure and blurred motion effects for this sort of shoot. This required a strong neutral density filter in the bright sunshine but gave great results that the client loved.

For this project we had a very tight schedule, in which we had to shoot and edit the stills in one day. Thankfully all went to plan and the company was very happy with the outcome and our management of the project. 

Capturing longer exposure and blurred motion effects for shoot